What exactly is Inbound Marketing and Why Is It Important?

We are currently at the point in time where we are really fed up of adverts all overthe television, the internet and the radio. Our mind got so use to these means of marketing that we simply ignore the information shown to us. This method is called outbound marketing and its go

Outbound marketing tries to ‘buy’ our attention to generate leads. It comes in the form of unwanted emails and texts, volumes of print leaflets, billboards, spam, outsourced telemarketing or trade shows.

However, the rules of marketing are shifting fast. The more innovative and fascinating way to go about bringing in leads – especially for small businesses – is through what is now commonly called ‘inbound marketing’.

The concept of inbound marketing on the other hand stipulates that one could naturally attract customers and prospective buyers through providing interesting and quality content on yo website. If the content educates, informs and engages directly with your target buyer persona, it serves to build awareness and increases interest generating leads. Once a visitor becomes a lead, based upon on a scoring system, you can pass them into a sales funnel. Once they convert and purchase repeatedly you can analyse the method to produce more desirable content and showcase your expertise.

According to
 HubSpot, inbound marketing features tactical content formats developed in context, such as ebooks, white papers, WebCasts, blog posts, press releases, video tutorials, how-to guides, SEO and social media marketing. As an example, have a look at our business strategy white papers, interactive ebooks, or enjoy one of our How To Videos, which will show you how to experience Maximizer Software for yourself. There are many reasons why inbound marketing is essential:

The playing field is now flat – With most people now looking for services and products online, businesses and marketers of all backgrounds recognise that they must act like publishers to obtain buyers’ interest. Big and small brands fight for the same share of buyer attention. There is now everything to play for to grow your brand.

It’s cost-effective – Buyers are rejecting promotional messages. Inbound marketing demands an awareness of what your potential customers want, what their challenges are and how what you provide is of value. Understanding their psychology means your time is efficiently invested in creating a content strategy combined with production of remarkable content. You can create as much or as little per week or per month as is required to fit your marketing budget. Marketers already say the tactic offers below average cost per lead than traditional outbound strategies

It’s organic and natural – Take this scenario: someone searches online for a specific service at 5.30pm on a Saturday; your listing appears in the results; your rich content provides them with essential value and inside knowledge that will improve their understanding and encourages them to contact you – and becomes aprofitable lead. Inbound marketing is natural, targeted and truly resonates with a primed audience

It gets you more leads – The more high value and contextual content you add to your website, the more leads you can achieve. You can easily turn one idea into several inbound marketing formats, which you can support with graphic call-to-action landing page buttons to prompt leads

It fuels your CRM and marketing automation – People will buy when they are ready to buy. Inbound marketing generates leads, although these leads can still evaluate your services options. As part of your CRM process, marketing automation will help to pre-qualify and score the leads, as well as telling sales what and how much content a lead has consumed. It delivers relevant information over time to these leads to ensure that they stay interested and engaged until they convert into a sale. It also reduces the length of the sales cycle

You can set your goals, objectives and measure – Strong focus on results and a need to report to the boss with clear and unequivocal data? You can set goals as part of your website analytics to understand whether your smart objectives are now being met. You can set daily, weekly, monthly, quarterly and annual goals. This transparency means you remain focused. You can track the results from each piece of inbound marketing and tie them back to customers, wins and leads for an understanding of overall ROI; and where necessary, create additional compelling content.

When you produce quality and contextual content through the inbound marketing method, you can present your business as being credible on a topic or a service.Inbound marketing helps the customer to make the right decision and in doing so, you as a business grow.