So how exactly do we begin building your brand with social media?

Building brand awareness is a building block of successful marketing. Social media platforms are quickly evolving to be the ideal messengers. Yet how do youcombine your product or service with effective social media marketing practices? Regardless of whether you want to sell products, or gain subscribers, they’ve got to know your identity to begin with.

Create and sustain Your Social Media Presence

Did you know that plenty of companies have not yet set up a social media presence? Whether it’s the entrepreneur, who is in the beginning stages, or the small business operator who has been operating for several years, any kind of business gains advantage from a professionally set up social media account. It is fair to say that a Facebook presence is essential. Yet when your service or product lends itself to visual displays, an Instagram or Pinterest setup is just as important.

It should
 go without saying, but you’ll create a much superior brand reputation if you concentrate on creating useful content that the viewers will want to read and share, instead of publishing content just to meet some arbitrary publishing calendar. Every bit of content you share should support your brand image. It is a very common newbie mistake to post “buy me” messages and very little else. Social media marketing fails any time you do not provide content that other participants on the platform want to share. A smart meme or informative post is much more likely to be shared by other Facebook users than a picture of your product with a “buy me” message.

Leverage your Influencers

Publishing great content to your social profiles is very important, but it’s only one part of the process. If you have a somewhat unknown brand, your voice is probably going to get lost in the noise. While you will ultimately build your own audience through the creation of great content, this tactic will take time. A substantially faster approach is to leverage the audiences of well-known experts in your industry. Some ways to go about this include: mention their names or cite their websites as part of your content, tag influencers you might have referenced when sharing content on your social platforms and email the experts to let them know they have been referenced in your work.

Don’t forget to Be Social

Build relationships with other social media platform usersWhen someone comments on your post, react. Follow up on questions and tag users by name to let them be aware of your answer. If your profile only shows sporadic posts, you miss out on opportunities to bring brand awareness to the people who interact with your business.

Granted, this may sound like a time-consuming process. However, if one makes it a priority to regularly share great content and leverage the strength of existing social media influencers, your brand building efforts are going to pay off in the long-run. Additionally, reaping the advantages from this practice calls for a combination of different marketing approaches that merge for optimal brand positioning. The MaaS Pros digital marketing agency specializes in working with companies of any size to create very effective social media marketing strategies. Contact us to discuss the latest marketing tactics for your brand.